As 60% of American women report having a sensitive scalp, custom haircare brand Prose has introduced a new Custom Scalp Serum. This lightweight, leave-on formula is designed to meet the specific needs of each individual, using a personalized approach that considers over 85 different factors—from environmental conditions to lifestyle habits.
Designed for Everyday Use
The Prose Custom Scalp Serum is formulated with over 99% ingredients of natural origin and is intended to absorb quickly and spread easily, making it ideal for daily application. The serum aims to create fuller, stronger, and bouncier hair by improving overall scalp health.
“Our R&D team ensured this latest innovation was backed by science, providing a personalized formula to optimize consumers’ scalp health,” said Marie Mignon, Chief Scientific Officer at Prose.
Microbiome-Friendly for Sensitive Scalps
Certified as “Microbiome Friendly,” the serum is developed to respect the natural balance of the scalp microbiome. This helps prevent:
Irritation
Sensitivity
Dryness or oiliness
Flakiness
The serum is part of a broader inside-out care approach. It works in tandem with other Prose products, including the Root Source hair supplement and Custom Scalp Mask, both of which also support microbiome balance through prebiotic ingredients like kombucha and tea extracts.
Expert Support for Targeted Scalp Care
“A healthy scalp is the foundation for strong, shiny hair, but it is often overlooked in daily hair care,” said Bridgette Hill, a certified trichologist. “Prose Custom Scalp Serum is a great choice for personalized scalp care, which is essential for optimal hair growth. This serum targets individual scalp needs and uses natural, science-backed ingredients to support the microbiome, providing a targeted solution to promote a balanced, healthy scalp environment.”
Sustainability at Its Core
Consistent with Prose’s commitment to sustainability, the Custom Scalp Serum is packaged in 100% recyclable glass bottles, contributing to the brand’s mission of waste reduction.
Availability and Pricing
The Prose Custom Scalp Serum is now available in the United States and Canada via Prose.com, priced at $56 USD in the U.S. and $74 CAD in Canada.
With growing attention to scalp care, Prose’s newest product offers a personalized, eco-friendly, and science-backed solution to support sensitive scalps and encourage healthy hair from the roots up.
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