The gala awards ceremony took place at London’s historic Waldorf Astoria Hotel on May 8th, with over 240 beauty industry professionals in attendance and over 450 product submissions from around the world. Hosted by beauty journalist Ateh Jewel, the event celebrated outstanding developments in beauty and personal care.
“The vibrancy of product types, ingredients and packaging highlights the innovation in the cosmetics space,” said Amanda May, Acting Editor at Pure Beauty.
This year’s judging panel included industry experts from around the world, including founders of renowned brands such as Ruby Hammer Beauty, Neal’s Yard Remedies and Ormonde Jayne, dermatologists and retail buyers. The judging panel praised Four Reasons for its technical excellence and professionalism.
Repairs Damaged Hair
Four Reasons BioMolecular Repair™ Conditioner uses advanced BioMolecular Repair™ technology to repair and protect damaged hair. The formula strengthens hair from the inside out, balances moisture and improves smoothness without weighing it down.
It is also 100% vegan and was developed in collaboration with professional hairdressers, upholding the brand’s values of sustainability and salon-quality.
This award not only highlights the efficacy of the product, but also the rise of Nordic innovation in the global beauty sector. With this Gold Award, Four Reasons once again proves that Finnish expertise is on the world stage.
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