L’Oréal Travel Retail and Kérastase Asia Pacific Travel Retail have joined forces with China Duty Free Group (CDFG) to open the world’s largest Kérastase flagship boutique. This store, located in the cdf Sanya International Duty Free Shopping Center in Haitang Bay, marks Kérastase’s first flagship boutique in the Asia Pacific Travel Retail sector.
The boutique officially opened on April 20, ushering in a new chapter for Kérastase. As a global leader in professional luxury haircare, the brand aims to deepen its commitment to reinventing luxury haircare experiences with its travel retail partners.
Meeting the Demand for Premium Haircare
The launch coincides with strong growth in the high-end haircare market. The COVID-19 pandemic has increased consumer focus on self-care, driving demand for luxury haircare products that can be used at home.
At the flagship store, Kérastase also unveiled its newest innovation — the K-Scan, an advanced hair and scalp diagnostic tool. Using triple aurora technology combined with artificial intelligence, K-Scan delivers a detailed scalp analysis and personalized hair care recommendations in just 10 minutes, enhancing the customer experience.
An Immersive Parisian-Inspired Retail Experience
Spanning 130 square meters, the flagship boutique is inspired by the Parisian Suite, blending classic Parisian elegance with modern design. Vintage-style floors contrast with sleek, monochromatic marble, creating an inviting and emotional atmosphere that reflects Kérastase’s French heritage.
Visitors can explore various interactive touchpoints to learn about the science behind Kérastase products and discover customized hair care routines suited to their individual needs.
Bringing Professional Salon Treatments to Retail
Kérastase is transforming professional hair care by making salon-quality services available in a retail setting. Within the boutique, travelers can indulge in the Chronologiste Hair Ritual, a 50-minute premium hair treatment designed to regenerate the scalp, strengthen hair fibers, and restore shine.
This treatment, part of the Chronologiste collection, offers a luxurious spa-like experience tailored for travelers seeking exceptional hair care on the go.
Exclusive Personalization and Gifting Services
The flagship store also introduces Kérastase’s first exclusive gift experience. Customers can enjoy personalized embroidery and custom gift wrapping, making each purchase unique and memorable.
Leadership Perspectives
Jesus Abia, Managing Director of L’Oréal Travel Retail Asia Pacific, said:
“Riding the success of our premium hair care products and the excellence of Kérastase, L’Oréal Travel Retail Asia Pacific has opened its largest flagship boutique in the world in Sanya, Hainan, China. Together with our partner China Duty Free Group, we offer travelers a unique immersive experience in the 130-square-meter Paris Suite. This blends cutting-edge hair technology, personalized consultations using the innovative K-Scan diagnostic tool, and salon-quality luxury treatments.”
Loic Hemard, General Manager of Skin Beauty and Professional Products at L’Oréal Travel Retail Asia Pacific, added:
“Kérastase has always been synonymous with superior hair care technology, and this new flagship boutique is the culmination of this vision. Personalized diagnosis combined with luxurious hair care means every customer receives the ultimate treatment. I encourage every traveler and beauty enthusiast to visit this boutique and immerse themselves in the world of Kérastase, where technology and luxury meet to reveal your hair’s true beauty.”
Ms. Liu, Deputy General Manager of Merchandise Department of China Duty Free Group, commented:
“We are very excited to provide customers with a unique and high-end shopping experience and personalized hair care services in the new Kérastase flagship store. With this new store, we aim to elevate the travel retail experience for beauty lovers from around the world.”
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