In a country where tradition and modern innovation often work together, Berkowits Hair and Skin Clinic is redefining beauty care through artificial intelligence (AI).
Once a pioneer in non-invasive hair treatments, Berkowits is now one of the few long-standing Indian wellness brands to fully adopt AI. This move marks a bold digital shift aimed at modernizing the client experience.
The Launch of the AI Hair Rejuvenator
At the center of this transformation is the AI Hair Rejuvenator, a breakthrough in India’s beauty tech landscape. This tool allows customers to see possible results of hair treatments—such as hair transplants or replacements—on their own images. The goal is to reduce hesitation and help clients make more informed decisions.
“In a clinical setting, patients want to see results before making a decision,” said Dr. Anupriya Goel, a dermatologist and co-leader of the clinic. “This tool demystifies the results, builds trust, and supports patient confidence.”
A Legacy of Innovation
Berkowits was founded decades ago with a clear vision: to provide effective, non-surgical hair treatments. The clinic carved out its niche long before these solutions became mainstream.
Now, under the leadership of ISB graduate Arpit Goel and Dr. Anupriya Goel, the brand is moving forward with a technology-first approach. But the team remains committed to its clinical roots.
“Traditional brands often struggle in today’s digital world,” said CEO Arpit Goel. “For us, this transformation is not just necessary—it’s inevitable. We want to bring the trust we’ve built over the years into a format today’s tech-savvy customers can connect with.”
Meeting the Demands of a Booming Industry
India’s beauty tech market is growing rapidly. Currently valued at over $13 billion, the market is expected to more than double to $28 billion by 2030, according to RedSeer.
As more consumers seek personalized and digital-first experiences, Berkowits is using AI to meet this demand. Their technology makes consultations more interactive and customized.
AI Builds More Than Beauty—It Builds Trust
What sets Berkowits apart from many new tech startups is its deep medical experience. The clinic combines advanced AI tools with decades of dermatology knowledge. This combination turns Berkowits into more than a treatment center—it becomes a partner in each client’s beauty journey.
“AI doesn’t replace the doctor,” said Arpit Goel. “It enhances the doctor’s abilities. It helps make treatments more precise, the process smoother, and results more transparent.”
This reflects a wider trend in India’s medical technology space. AI and machine learning are now influencing diagnostics, telemedicine, and personalized care plans. Berkowits is at the heart of this shift, using AI not only for visualizing results, but also to optimize treatment timelines and improve success rates.
Looking Ahead: AI in Skincare and Beyond
As international beauty tech companies eye India’s market, Berkowits is showing that local innovation is just as strong. By mixing medical heritage with cutting-edge technology, the clinic is creating a new kind of beauty experience—one built on trust and transformation.
What’s next for Berkowits? The founders plan to expand AI into skin diagnostics, real-time treatment tracking, and predictive customization. These tools will further personalize care and boost results.
A New Era for Beauty and Wellness
In a time when beauty is becoming increasingly digital, Berkowits stands out. The clinic shows that lasting change happens when tradition meets innovation. From hair restoration to high-tech skincare, Berkowits is leading India’s journey into the future of beauty.
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