HANGZHOU, China — Korean medical aesthetics leader Hugel has made a strategic entry into China’s high-end skincare market with the official launch of its premium brand BYRYZN BR, drawing approximately 250 medical professionals, anti-aging experts, and industry leaders to a debut event at the InterContinental Hotel in Hangzhou on May 19th. The move solidifies Hugel’s global expansion strategy, following successful rollouts in North America, Southeast Asia, and its home market of Korea.
First introduced in Korea in April 2023, BYRYZN BR is anchored by Hugel’s proprietary technologies, including patented ingredients TARGET HA™, Botuligin™, and H.ECM™. The brand’s core philosophy revolves around a “triple anti-aging approach,” addressing three key skincare challenges: hydration loss, wrinkle formation, and skin barrier degradation. At the launch, attendees gained insights into how these innovations combine to deliver comprehensive anti-aging results, from deep hydration to wrinkle reduction and barrier reinforcement.
Ceremonial Highlights and Product Lineup
The event featured remarks from Zhao Qiming, President of the China Anti-Aging Association, who praised Hugel’s commitment to scientific excellence in skincare. Hugel Vice President Ji Seung-wook then unveiled the brand’s first China-exclusive product: the Botuligin Capture EX Ampoule, designed to target nasolabial folds, periorbital fine lines, and forehead wrinkles with precision.
Additional products in the BYRYZN BR lineup will launch in phases, including:
HA Skin Booster (hydration-focused),
Hyalfuler Turnover Ampoule (elasticity enhancement),
Lipidful Recharging Cream (barrier-strengthening with biomimetic lipid technology),
Core Shaping Mask (firming and contouring).
Professor Yao Min of Shanghai Ninth People’s Hospital further bolstered the brand’s credibility by presenting clinical research supporting BYRYZN BR’s efficacy, emphasizing its blend of medical-grade science and luxury aesthetics.
Global Milestone and Commitment to Chinese Consumers
“Hugel’s expansion into China with BYRYZN BR marks a significant global milestone, building on our successes in the Americas and across Asia,” a company spokesperson stated. “Chinese consumers increasingly seek high-performance skincare rooted in innovation, and our exclusive technologies and tailored formulations are designed to meet their discerning needs.”
As China’s premium skincare market continues to grow, driven by demand for results-driven anti-aging solutions, Hugel aims to position BYRYZN BR as a leader in “scientific luxury,” balancing cutting-edge medical aesthetics with sophisticated branding. The launch not only underscores the company’s technological prowess but also its strategic focus on collaborating with local experts to tailor products to regional skincare concerns.
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