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Hope After The Storm: Pretty In Pink Foundation Supports WNC Breast Cancer Patient

by Alice

RALEIGH, N.C. (WTVD) – Almost nine months after Hurricane Helene struck western North Carolina, the Pretty In Pink Foundation has seen a 48 percent increase in applications for breast cancer patient assistance. Many survivors lost jobs, homes, and financial security during the storm.

Foundation Offers Critical Medical Support

The Triangle-based nonprofit helps uninsured and underinsured breast cancer patients across North Carolina. It covers costs for:

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Surgery

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Chemotherapy

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Radiation

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Applications have surged from counties hardest hit by the hurricane.

“Hope After the Storm” Campaign Launched

To address rising needs, the foundation launched Hope After the Storm. The campaign focuses on 37 western counties affected by Helene. All donations will fund breast cancer care in those areas.

“It took a lot of thought to decide what to do,” said Becky Horn, executive director. “We decided to launch a campaign called ‘Hope After the Storm.’ All funds raised will be used exclusively for breast cancer care in these 37 counties.”

A History of Helping Patients

Founded in 2004 by breast surgeon Dr. Lisa Tolnitch, Pretty In Pink has assisted hundreds of patients. Its mission remains clear: ensure every breast cancer patient in North Carolina can access treatment, no matter their income or insurance status.

Campaign Runs Through September

The Hope After the Storm fundraiser will continue through September, marking one year since Hurricane Helene. The goal is to raise enough money so no one must choose between lifesaving cancer treatment and rebuilding their life.

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