CHICAGO, May 10, 2025 — Shimmer by Cindy®, renowned for its signature charitable jewelry collections including Timeless, Radiant Nouveau, and Shimmer for the Cure™, is proud to announce the continuation of its partnership with the National Breast Cancer Foundation (NBCF). To celebrate this ongoing collaboration, Shimmer by Cindy® launches the Pretty in Pink collection, a new line designed to support breast cancer awareness and research.
The Pretty in Pink collection features an elegant array of rings, bracelets, necklaces, and earrings crafted from rhodium-plated brass and accented with shimmering pink cubic zirconias—the universal symbol of breast cancer awareness. Each piece is thoughtfully designed to offer a unique statement, blending glamour and sophistication to complement any style while carrying a meaningful message.
In honor of Breast Cancer Awareness Month this October, Shimmer by Cindy® will donate 25% of all profits from the Pretty in Pink collection to the National Breast Cancer Foundation, Inc.® Beyond financial support, the company will also contribute “Sparkling Inspiration” gift boxes and jewelry valued at over $5,526. These donations will directly benefit NBCF’s support groups, volunteers, and award programs throughout the year, as well as select giveaways aimed at uplifting and encouraging those affected by breast cancer.
Both Shimmer by Cindy® and the NBCF share a deep commitment to raising awareness, promoting education, and supporting early detection efforts. This partnership reinforces their mutual dedication to making a positive impact on the lives of individuals and families affected by breast cancer.
“Our partnership with the National Breast Cancer Foundation allows us to bring a symbol of hope to women living with breast cancer across the globe,” said Cindy Hock-Lauwers, designer and founder of Shimmer by Cindy®. “The Pretty in Pink collection reflects our passion for raising awareness and providing support to those impacted by this disease. We are truly honored to contribute to NBCF’s invaluable work as the Shimmer for the Cure program continues to grow.”
Emily Millender, Strategic Partnerships Manager at the National Breast Cancer Foundation, expressed enthusiasm for the ongoing collaboration: “The Pretty in Pink collection is a profound symbol of hope and solidarity. It highlights the power of collective action to bring about meaningful change and support those navigating the breast cancer journey.”
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