Global beauty brand Makeup by Mario, founded by renowned makeup artist Mario Dedivanovic, has entered into a strategic partnership with Sephora to expand its international presence and empower consumers through artistry-focused education. The announcement marks a significant milestone for Dedivanovic, who began his career as a Sephora sales associate 25 years ago.
A Full-Circle Moment in a Celebrated Career
Dedivanovic described the partnership as deeply personal.
“Sephora has been instrumental in my growth as a makeup artist and brand founder,” he said.
“I am honored to partner with Sephora to celebrate 25 years of artistry and 5 years of success for Makeup by Mario. This partnership is not only a business milestone but one that is deeply personal.”
The collaboration will allow Makeup by Mario to reach a broader global audience through Sephora’s vast retail network while launching a new educational platform centered on professional techniques and beauty empowerment.
Elevating Consumers Through Education
The partnership emphasizes a shared mission between the two brands: to make high-quality beauty education and expert-grade products accessible to all consumers. According to Sephora, the collaboration will inspire beauty lovers with hands-on content, tutorials, and live events.
A series of live masterclasses will debut in Europe this summer and will lead up to the first-ever Mario Makeup Masterclass in the U.S., scheduled for Fall 2025.
Co-Created Content and Tutorials Coming Soon
As part of the initiative, Makeup by Mario and Sephora will co-create exclusive content. This includes digital tutorials and social media campaigns designed to educate and inspire customers across all experience levels.
“Mario Dedivanovic is a true master of the industry,” said Priya Venkatesh, Global Chief Marketing Officer at Sephora.
“He is a pioneer at the forefront of the beauty industry and a visionary who continues to transform and inspire. We’re thrilled to create exclusive content with him to help our community become their own makeup masters.”
Brand Origins and Future Goals
Founded in 2020, Makeup by Mario quickly became a favorite among beauty fans for its artist-grade formulations and practical, everyday usability. The brand is known for tools and techniques developed by Dedivanovic himself, one of the most trusted makeup artists in the world.
With this new partnership, Dedivanovic aims to inspire a new generation of confident, empowered beauty enthusiasts by sharing the knowledge and techniques that shaped his own career.
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