In today’s beauty market, the saying “Healthy Scalp = Healthy Hair” is gaining widespread acceptance. AROMASE, known for its award-winning formulas like the 5α Juniper Scalp Purifying Shampoo, offers targeted solutions designed to tackle common scalp problems such as dandruff, oil imbalance, itching, and sensitivity. The brand highlights the importance of treating the scalp with the same care and attention as facial skin by applying skincare principles to scalp health.
Empowering Consumers with At-Home Scalp Care
“Scalp care is no longer a luxury reserved for professional salons,” said Eric, founder of AROMASE. He emphasized the brand’s role in empowering consumers to take charge of their scalp health with dermatologist-tested, effective products. AROMASE’s participation in Bologna Beauty underscores its global commitment to advancing scalp care awareness and solutions.
Riding the Wave of the Hair Rejuvenation Trend
Inspired by the growing popularity of multi-step skincare routines, AROMASE taps into the rising trend of hair rejuvenation. Consumers are becoming more aware that a healthy scalp is the foundation for vibrant, strong hair. The brand’s products are designed to cleanse, balance, and repair the scalp using herbal ingredients combined with sustainable, eco-friendly formulas.
Commitment to Sustainability and Innovation
AROMASE’s formulas meet Cradle to Cradle certification standards, reflecting its dedication to environmental responsibility. By 2024, the company has also achieved carbon neutrality, further strengthening its sustainable mission.
Bringing Professional Care Home
Unveiled at Cosmoprof Bologna, AROMASE’s product line offers professional-grade scalp care treatments accessible for home use. With innovative solutions and an eco-conscious approach, AROMASE is leading the industry in both performance and sustainability, helping consumers maintain a healthy scalp that can breathe and support hair growth.
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