Ayurvedic hair care leader Indulekha has broadened its portfolio by introducing two scalp serums. The Bringha Hair Growth Treatment Scalp Serum and Svetakutaja Anti-Dandruff Treatment Scalp Serum mark the brand’s move from traditional oil treatments to precision, science-backed Ayurvedic formulas.
Vision for Professional Scalp Care
Sairam Subramanian, Vice President of Hair Care at Hindustan Unilever Ltd., said the launch reflects Indulekha’s ambition to become “a professional scalp care brand.” He noted that these serums blend “time-tested science of Ayurveda with a modern approach focused on efficacy, sensory experience and everyday ease of use.”
Bringha Serum Targets Hair Regrowth
Developed alongside Ayurvedic experts, the Bringha serum contains 4.6% Bringha + Complex. A 2024 clinical study found it can support the growth of 11,000 new hairs in three months. The formula uses herbs processed through traditional Ayurvedic methods to combat hair loss at the root.
Svetakutaja Serum Fights Dandruff in Two Weeks
The Svetakutaja serum combines 1.7% Svetakutaja + Complex with lemongrass, neem, and Indian gooseberry. A 2023 study showed it can treat recurrent dandruff within two weeks, restoring scalp health and comfort.
Availability
Both scalp serums are now available on major Indian e-commerce platforms: Amazon, Myntra, and Nykaa.
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