Savannah James, the 38-year-old wife of NBA star LeBron James, has entered the beauty industry with a new skincare brand called Reframe. After two years of development, the brand officially launched on May 15. Savannah is now adding “beauty founder” to her list of accomplishments.
Reframe’s Flagship Products
Reframe debuted with three key products designed to target common skincare concerns:
Pigment Processor: A brightening serum for uneven skin tone, priced at $115.
Compression Complex: A contouring cream aimed at tightening sagging skin, priced at $95.
Circadian Cream: A nighttime collagen moisturizer that hydrates and repairs the skin barrier, priced at $135.
The Inspiration Behind Reframe
Before starting her brand, Savannah was passionate about skincare. Despite the wide array of creams and serums available, she felt something was missing. She wanted luxurious, clinically effective formulas that still brought a sense of fun and beauty.
In a recent interview with People, Savannah explained her vision: “I wanted to redefine what clinical skincare looks like.” She noted that today’s consumers are more informed about ingredients and their effects, which inspired the brand name, Reframe.
She said, “Consumers are very smart and knowledgeable about products and ingredients. I saw a gap in the market for skincare that is both effective and beautifully designed. We all want something fun and new to see every day.”
Commitment to Safety and Inclusivity
Reframe collaborated with Howard University’s Department of Dermatology to conduct clinical trials. The brand used the Fitzpatrick scale to ensure that all products are safe and effective across a wide range of skin tones.
Savannah emphasized the importance of educational certification: “It needed to be certified by an educational institution to be trustworthy.”
Plans for Growth
Currently, Reframe’s product line includes only the three flagship items. However, Savannah hinted at future expansions. “We have some really cool products in the works,” she shared. “Starting with these three is just the first step. Once people trust the brand, they’ll look forward to what comes next.”
Conclusion
Savannah James is making her mark in the skincare world with Reframe, offering clinical yet stylish products designed for the modern, knowledgeable consumer. With a focus on inclusivity and scientific backing, Reframe aims to grow and redefine clinical skincare for a broad audience.
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