LONDON, [DATE] — In the world of aesthetic treatments, polynucleotide injections—often dubbed “salmon DNA” or “salmon sperm” therapy—have surged in popularity for their ability to reverse aging by stimulating collagen and elastin production through purified salmon sperm DNA. Now, a needle-free alternative has emerged for those averse to injections: Anua’s PDRN Hyaluronic Acid Capsule Serum, a viral Korean skincare innovation making waves in the UK.
The Needle-Free Salmon DNA Solution: Anua’s Breakthrough Serum
Priced at £20, this serum from Korean brand Anua combines PDRN (salmon DNA), hyaluronic acid, and collagen to hydrate, plump skin, and reduce fine lines, all while aiming for the coveted “glass skin” aesthetic popularized by K-beauty. Its capsule technology enhances ingredient absorption into multiple skin layers, delivering instant hydration and a smoother complexion. The lightweight, fast-absorbing formula allows for versatile use: apply 2–3 layers as an overnight mask or mix with foundation for a dewy finish. Suitable for daily use, it eliminates the need for appointments or injections, seamlessly fitting into any skincare routine.
To use, simply apply a few drops to the face, pat gently with fingertips, and follow with moisturizer or oil. For daytime use, pairing with SPF30+ sunscreen is recommended. Beyond anti-aging, the serum repairs the skin barrier, ensuring long-term radiance.
K-Beauty’s Quirky Ingredient Trend: From Snails to Bees
Anua’s serum is far from the only unconventional K-beauty product making headlines:
COSRX Advanced Snail 96 Mucin Power Essence (£24.99) relies on real snail secretions to intensely hydrate and repair dry, damaged skin, a staple in many beauty enthusiasts’ routines.
Rodial’s bee venom-infused line incorporates melittin peptides (ethically derived from bee venom) to mimic the plumping effects of injectables, promising fuller, firmer skin.
Anua’s offering stands out as the UK’s first over-the-counter salmon DNA skincare product, exclusively available at Boots. While Boots UK has no reviews yet, U.S. Amazon feedback is mixed: one user raved, “My skin improved overnight—healthier, plumper, and no irritation for my sensitive skin,” while another noted, “Half a bottle in, no visible difference.” Most praised its “instant hydration” and anti-aging benefits, with one urging, “Buy it now and thank me later.”
Science and Skepticism: The Promise of Non-Invasive Anti-Aging
Dermatologists confirm that polynucleotides (PN) in salmon DNA can boost fibroblast activity and strengthen the skin barrier, though topical applications may be less potent than injections. Still, for consumers wary of medical procedures, these “biological ingredient meets technology” products offer accessible anti-aging options. As K-beauty continues to drive global skincare trends, the rise of unconventional ingredients—from marine DNA to insect-derived compounds—reflects a shift toward personalized, low-risk beauty solutions.
Anua’s serum symbolizes the UK market’s growing openness to innovative formulas. While results vary, its launch signals a broader curiosity in at-home treatments that blend science and novelty. As “salmon sperm” transitions from the injection clinic to the skincare shelf, this Korean experiment may just rewrite the rules of anti-aging convenience.
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