K18, known for its science-driven haircare, has introduced AirWash, a dry shampoo designed to redefine cleanliness—especially for athletes and those with active routines. The brand’s latest campaign features Olympic champion Simone Biles to highlight how AirWash meets the needs of hair and scalp after intense workouts.
Lightweight, Residue-Free Formula
AirWash works on all hair types and styles, including extensions, protective styles, and textured hair. Unlike traditional water- or powder-based products that can leave residue, AirWash:
Applies with no white cast
Contains no starch or heavy buildup
Delivers a “full-spectrum freshness”
Deep Scalp Cleansing and Odour Control
Beyond masking odours, AirWash targets the root causes of scalp imbalance. It removes excess oil and impurities, leaving both hair and scalp feeling thoroughly clean and revitalised—ideal for post-exercise freshness.
Biotech Ingredients for Lasting Balance
At the heart of AirWash is Mediterranean microalgae, sourced through biotech processes. These ingredients help regulate oil production over time. Translucent micro-beads in the formula extend the clean feeling for up to three days without harsh fragrances or water.
Campaign Rollout This Summer
K18’s AirWash “workouts,” starring Simone Biles, will launch nationwide this summer. The campaign aims to showcase how this next-generation dry shampoo keeps hair fresh and balanced, no matter how intense the activity.
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