SEOUL, South Korea, May 16, 2025 /PRNewswire/ — Genome & Company, a global clinical-stage biotechnology firm, has taken a significant step in its global expansion by officially launching its skincare brand UIQ (www.theuiq.com) on Amazon, the largest e-commerce platform in the United States. This move marks UIQ’s full-scale entry into the North American market and signals its ambition to reach a broader international consumer base.
UIQ has built its reputation on patented skin-derived microbiome ingredients, which are designed to target a wide array of skin concerns. By partnering with Amazon, the brand aims to solidify its presence in North America, leveraging the platform’s vast reach and infrastructure. This strategic alliance also enables UIQ to engage directly with global consumers more effectively.
The brand’s dedicated Amazon store now offers a selection of signature products. Among them are the Biome Barrier Cream Mist (100ml) and the Biome Barrier Collagen Firming Cleansing Balm (100ml). These products are part of UIQ’s Biome Barrier, Biome Remedy, and Biome C collections, all of which exemplify the brand’s commitment to providing science-backed, targeted skincare solutions. Shortly after its launch, the Biome Barrier Cream Mist was awarded the Amazon’s Choice badge. This recognition is a testament to the product’s superior quality, positive user reviews, and excellent fulfillment performance.
UIQ’s debut on Amazon has already shown remarkable results. During its first participation in Amazon’s Spring Sale (March 25 – 31, local time), the brand experienced a staggering sales surge. As of 5:00 PM KST on April 1, sales had increased by approximately 1,900% compared to its average daily revenue. This significant growth not only demonstrates the brand’s potential in the U.S. market but also the high demand for its unique product offerings.
Customer feedback on Amazon has been extremely positive, highlighting the efficacy of UIQ’s products. Many reviewers have praised the Biome Barrier Cream Mist for its ability to boost skin glow without feeling heavy. Consumers also expressed excitement about discovering a K-beauty brand that is truly dedicated to skin science. This positive reception further validates UIQ’s approach to skincare, which combines advanced biotechnology with consumer-friendly products.
Looking ahead, UIQ is taking steps to further strengthen its connection with international consumers. The brand recently launched official Instagram and TikTok accounts. Given TikTok’s significant influence among North American Gen Z audiences, UIQ plans to execute influencer-driven campaigns and create viral content. These initiatives are aimed at increasing product awareness and driving greater engagement among potential customers.
“This Amazon launch marks a significant milestone in UIQ’s global expansion and reflects our commitment to integrating advanced biotechnology with high-performance skincare,” said a UIQ spokesperson. “With strong product efficacy and a bold marketing strategy, we are aiming to achieve top category rankings during Amazon’s Prime Day.”
UIQ is a skincare brand developed by Genome & Company, Korea’s leading microbiome research and development firm. By harnessing proprietary functional microbiome ingredients, UIQ offers a range of tailored product lines. The Barrier line focuses on hydration and skin barrier support, the Remedy line provides calming care, and the Vitamin C line targets brightening and spot correction. Each line is carefully designed to address specific skin concerns with precision and efficacy, making UIQ a brand that stands out in the competitive skincare market.
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